Your Google Business Profile (GBP) is the single highest converting free traffic source for almost every balloon operator we audit. Yet 90 percent of operators have an incomplete, photo poor, review starved profile. Here is the full checklist.
The full checklist
- Primary category: Hot air balloon ride tour agency
- Secondary categories: Tour operator, Tourist attraction
- 30 plus photos including envelope inflation, in basket, landings, team, vehicles
- Logo and cover photo on brand
- Full description with location, services, and unique angle
- All service areas listed (city, region, nearby towns)
- Weekly Google Posts (offer, event, update)
- Every review replied to within 24 hours, keyword rich responses
- Pre filled Q and A (10 plus answered questions you write yourself)
- Booking link pointing to your landing page, not Viator
Want the playbook applied to your operation?
We build the funnel, the ads, and the offer for you. Book a free 30 minute strategy call and walk away with a plan even if we never work together.
Book my free strategy callAction plan
- Audit your profile against the checklist this week.
- Add 15 photos and 1 post.
- Reply to your last 20 reviews if not already done.
Ready to own your demand instead of renting it from Viator?
We work only with hot air balloon operators. Book a free strategy call and we will map a direct booking engine to your specific market, offers, and margin targets.
Book my free strategy callFrequently asked questions
+How many photos should I have on Google Business?
30 minimum. 100 plus is ideal. Operators with 100 plus photos receive 2 to 3x more direction requests and clicks than operators with under 20.
+Should I post weekly on Google Business?
Yes. Weekly posts correlate with map pack ranking improvements and direct booking link clicks.