You fly. We fill the seats.

The marketing engine built only for hot air balloon operators.

Cut your OTA commissions. Fill the quiet mornings. Land $3,000+ corporate, wedding, and proposal bookings with a direct booking engine that stays yours.

Cappadocia · TürkiyeLuxor · EgyptNapa Valley · USAAlbuquerque · USACairns · AustraliaBagan · MyanmarChâteau-d'Œx · SwitzerlandLoire Valley · FrancePokhara · NepalSossusvlei · NamibiaVilnius · LithuaniaTeotihuacán · MexicoCappadocia · TürkiyeLuxor · EgyptNapa Valley · USAAlbuquerque · USACairns · AustraliaBagan · MyanmarChâteau-d'Œx · SwitzerlandLoire Valley · FrancePokhara · NepalSossusvlei · NamibiaVilnius · LithuaniaTeotihuacán · Mexico
The problem

You are not running a balloon business. You are running a Viator affiliate.

Most balloon operators hand 25 to 30 percent of every seat to Viator, GetYourGuide, and Airbnb Experiences. They fight for visibility in the off season, never charge premium prices, and never own the customer. The OTA owns the email, the review, and the next booking. You just fly the trip.

25-30%
Handed to Viator, GetYourGuide, and Airbnb on every seat
$60K+
Lost to OTA commissions in a typical year
~$640
Average booking, stuck on shared seats with no add-ons
Let's do the math

The number nobody wants to look at.

You pull in $20,000 a month from your balloon operation. Beautiful. Now hand 25 percent of that to Viator, GetYourGuide, and Airbnb Experiences.

That is $5,000 every month walking out the door to platforms that own the customer, the email, the review, and the next booking.

Over a year? Sixty grand. Gone. Spent renting guests you should already own.

And while you pay that tax, you are stuck at a $300 to $640 ticket because corporate groups, wedding proposals, anniversary flights, and gift vouchers never even hear about you. The premium audience is searching. You are just not showing up where they look.

That is the gap we close.

How we work

A four step lift off, not a twelve month audit.

01
Audit

We tear apart your booking funnel, ad accounts, and OTA mix, and put a dollar number on every leak.

02
Funnel

Direct booking site, video sales letter landers, plus productized corporate, wedding, and gift voucher offers.

03
Acquire

Meta, Google, and YouTube ads pointed at people already searching to fly in your region.

04
Scale

Weekly reporting, conversion sprints, and seasonal campaigns matched to the seats you can actually fill.

Sample outcomes

Results we engineer for.

Illustrative targets from our playbooks. Your engagement gets its own forecast in week one.

+312%
Direct bookings in 90 days
Regional operator, off season campaign
$3,400
Average corporate package
From cold traffic to closed group
-42%
OTA dependency
Within the first two quarters
Case studies

What the playbook actually moves.

Cappadocia, Türkiye
Heritage sunrise operator

+312% direct bookings in 90 days

Challenge
78 percent of revenue locked inside Viator and GetYourGuide. Zero email list. No retargeting.
What we did
Rebuilt the booking site, launched Meta and Google campaigns on regional intent, plugged in an SMS rebooking flow.
Result
Direct share jumped from 22 to 64 percent. OTA dependency cut to 36 percent. Customer email list went from zero to 4,800.
78% to 36%
OTA share
+312%
Direct bookings
5.8x
Blended ROAS
Napa Valley, USA
Mid sized vineyard operator

$3,400 average corporate package

Challenge
Strong shared seat volume but no B2B product. Corporate event planners in the region had never heard of them.
What we did
Designed a $3K to $12K corporate package, built a dedicated B2B landing page, ran LinkedIn plus Google to event planners.
Result
Eleven corporate bookings in the first 60 days. Average ticket 4.2x the standard shared seat. Pipeline now repeatable.
$3,400
Avg corporate AOV
11
Bookings in 60 days
4.2x
Ticket multiple
Cairns, Australia
Reef and rainforest operator

VIP tier sold out 6 weeks ahead

Challenge
All seats priced the same. No premium product. Sunrise demand far exceeded supply but the operator was not capturing the spread.
What we did
Launched a private VIP sunrise package at 2.8x the standard ticket with a photographer and champagne included.
Result
Sold out six weeks before peak season. Pulled average ticket up across the whole calendar without losing standard volume.
2.8x
Premium AOV multiple
6 weeks
Lead time on VIP
+47%
Blended AOV lift
What operators say

Operators who own their bookings.

Illustrative composites drawn from operator conversations and playbook outcomes.

"We cut Viator down to 22 percent of our bookings in one season. The direct funnel paid for itself in week three and I finally own the customer list."
Sam K.
Sam K.
Operator, Hunter Valley AU
"First corporate package sold at $4,200. I did not know that market even existed for us. Now it is a third of monthly revenue and the calendar fills weeks ahead."
Priya R.
Priya R.
Owner, Yarra Valley AU
"Tuesdays used to be dead. Now they are booked out by locals at full price. The off season offers Numan built quietly doubled our shoulder months."
Marcus T.
Marcus T.
Founder, Sonoma USA
About the founder
Muhammad Numan, Founder of Hot Air Balloons Advertising
Muhammad Numan
Founder of Hot Air Balloons Advertising

"I know exactly where the money is leaking and how to bring it back."

  • Five years running paid ads on Meta, Google, YouTube and TikTok for operators
  • Full funnel: CRO, VSL and landing pages built to convert balloon traffic
  • Email and SMS automation that rebooks past riders and lifts LTV
  • Hot air balloon focus only. One operator per city, no split attention
Strategy intake

Tell us about your operation

We only take operators we know we can move. Fill the short form and you will land straight on Numan's calendar to book the call.

Operators only. No spam. You will be sent to the calendar after submitting.

FAQ

Questions operators ask first.

I have been burned by an agency before. What is different here?+

Fair. Most agencies sell you a 12-month retainer and a slide deck. We start with a 30-day Direct Booking Audit that pays for itself, so you see the work before you ever sign a long-term anything. Month-to-month after that. No lock-in, no jargon, no $4,000 invoices for traffic that never converts.

I do not have time to manage a marketing agency.+

You don't have to. Your job is to fly. Ours is to fill the seats. You get one short call a fortnight and a one-page monthly report with the numbers that matter: direct bookings, OTA share, AOV, corporate pipeline. That's it.

How do I know this works for MY region and MY balloons?+

We work with hot air balloon operators only. The same playbook that lifts a Hunter Valley operator lifts a Cappadocia, Napa, or Cairns operator, because the buyer behaviour is identical: people search 'balloon ride near me' and pick the first operator who looks credible. We bring case logs from comparable regions on the call.

What does this cost and when does it pay for itself?+

Entry retainer pays itself back the moment 2 to 3 monthly bookings shift from Viator to your direct site. At $300 plus a seat and 25% commission, that's a few hundred dollars in saved commission per booking before we even count the new corporate or wedding revenue. We share full pricing on the call once we understand your volume.

I am 70 percent dependent on Viator and GetYourGuide. Can you actually fix that?+

Yes. The core engagement rebuilds your direct booking engine: the site, the offers, the ads, the retargeting, the review engine. OTAs drop from 70% of your revenue to a small share that you control on purpose, instead of an addiction you can't quit.

What about corporate and wedding packages?+

That is where the real money is. We design $3,000+ corporate team-building experiences and wedding or proposal packages, then run paid campaigns to people already searching for them. One corporate booking can equal a week of shared-seat revenue.

Do you work with operators outside Australia?+

Yes. We work with operators in the US, UK, Canada, Australia, EU, Türkiye, and beyond. Paid platforms convert the same way anywhere English-speaking tourists are searching for an experience.

Do you offer city exclusivity?+

Yes. One operator per city. Once we sign you for your region, we will not work with your direct competitors there.

One step

Stop renting customers. Start owning them.

Book a free 30 minute strategy call. We will show you exactly where the leaks are in your funnel and the fastest way to plug them.

Book a Free Strategy Call No pitch. Real audit. One operator per city.