Every operator who calls us starts with the same line: I think my Book Now button is broken. The button is almost never broken. The 5 things around it are.
The 5 things around the button
- Price clarity directly above the button
- One testimonial in the line of sight
- Weather guarantee in plain text under the button
- Urgency element (X seats left, sunrise slot closing)
- Only one button on screen at any time
Want the playbook applied to your operation?
We build the funnel, the ads, and the offer for you. Book a free 30 minute strategy call and walk away with a plan even if we never work together.
Book my free strategy callAction plan
- Stack the 5 elements above your CTA today.
- Remove every other competing button or link near the CTA.
- Re measure conversion at day 14.
Ready to own your demand instead of renting it from Viator?
We work only with hot air balloon operators. Book a free strategy call and we will map a direct booking engine to your specific market, offers, and margin targets.
Book my free strategy callFrequently asked questions
+What color should my Book Now button be?
Contrast matters more than color. Use a color that stands out from the rest of the page. Ember, orange, and warm gold consistently win for tourism.
+Should the button say Book Now or something else?
Action plus outcome wins. Reserve My Sunrise Slot beats Book Now in almost every test we have run.