You do not need a 10 thousand dollar a month ad budget to escape Viator. You need 1500 dollars and 90 days of focus. At 50 dollars a day, run correctly, most balloon operators book 8 to 14 incremental flights a month within 60 days.
The split
- 30 dollars per day: Meta cold prospecting in feeder markets
- 15 dollars per day: Meta retargeting (site visitors and video viewers)
- 5 dollars per day: Google branded search
The creative
3 vertical 15 second reels at any one time. One sunrise inflation clip, one customer reaction, one drone shot with text overlay. Refresh whichever underperforms every 21 days.
Want the playbook applied to your operation?
We build the funnel, the ads, and the offer for you. Book a free 30 minute strategy call and walk away with a plan even if we never work together.
Book my free strategy callAction plan
- Set total budget to 1500 dollars a month for 90 days.
- Launch all three campaigns on day one.
- Check ROAS every Monday. Kill the lowest performing ad group at day 21.
- Reinvest profit back into the budget once you hit 5x blended ROAS.
Ready to own your demand instead of renting it from Viator?
We work only with hot air balloon operators. Book a free strategy call and we will map a direct booking engine to your specific market, offers, and margin targets.
Book my free strategy callFrequently asked questions
+Can I really book 12 flights a month on 50 dollars a day?
Yes if your average order value is at least 250 dollars and your landing page converts at 4 percent or higher. Below those numbers, focus on the offer and the funnel first.
+How long before I see results?
Most operators see the first booking within 7 days. Stable, predictable volume lands at week 4 to 6.
+What if I have no creative yet?
Shoot 10 raw phone clips on your next flight. That is enough to launch.